Huntsman to Launch Cost Effective ‘Free-From’ Surfactants at In-Cosmetics
Surfactant specialists from Huntsman Performance Products will return to In-Cosmetics in April to promote a range of personal care ingredients that reflect the company’s ‘We Care’ philosophy and comply with the needs of cosmetic manufacturers looking to produce hair, body and skin care products free from ethylene oxide (EO), sulfate and silicone.
For many years the creation of shampoos, conditioners, shower gels, soaps and toothpaste has relied upon ingredients that contain sulfates, silicone or ethylene oxide. Offering effective cleansing and emulsifying characteristics, these ingredients help create products with experiences that foam, froth and bubble exceptionally well – giving consumers the sensory cleaning experience they expect. But with mounting public concerns that such ingredients might be a cause of skin irritation, there is now a discernable shift away from using them in Beauty and Personal Care products.
To enable cosmetic companies to still make creamy, rich formulations that deliver long lasting effects, without the use of EO, sulphates and silicone, Huntsman can help cosmetic formulators to develop “free-from” consumer products based on sustainable, naturally derived feedstocks.
Karen Frederix, Global Business Director, Home and Personal Care at Huntsman Performance Products, said: “Many formulators assume that creating products free from EO, sulphate and silicone means compromising on performance or a significant increase in raw material costs. Our experience combined with a wide range of chemistries can help formulators to develop mild personal care products with exactly the same processing benefits and end effects.”
She continued: “This is an important development. Where, for example, ‘sulfate-free’ was once a key differentiator for niche natural personal care brands, mainstream manufacturers are now looking to reformulate top selling beauty, grooming and wellbeing products and relaunch them with powerful ‘free-from’ marketing messages on prominent display. Working with masters of molecular science from Huntsman, manufacturers can do just this, accessing a range of functional chemistries that allow them to drive more value from their brands.”
Huntsman Performance Products is a leading supplier of specialty chemicals for personal care, beauty and wellbeing products. The company’s chemistries are trusted to keep millions of people feeling at their very best everyday. Through continual innovation, we are constantly developing new active ingredients and special effects including emulsifiers, foam boosters, stabilizers, mildness agents, pearlizing formulas, conditioners, suspensions and thickeners. With consumer health, comfort and satisfaction in mind at all times, the company is strongly committed to the ongoing development of environmentally sustainable formulations that work hand in hand with our customers’ own chemistries to enhance personal care and wellbeing in all its many forms. We care.
About Huntsman:
Huntsman is a global manufacturer and marketer of differentiated chemicals. Our operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has approximately 12,000 employees and operates from multiple locations worldwide. The Company had 2011 revenues of over $11 billion. For more information about Huntsman, please visit the company’s website at www.huntsman.com.
Forward Looking Statements:
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.
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Michael Scharf: + 32 (0)2 758 9884